Getting a great wedding shoot is what you need if you’re going to make it in the business. People will want to look for all of your best pictures on your website. If you aren’t able to do that, you’re going to lose out to the rest of your competitors. If you want to get ahead without great shoots, you’re going to have to set yourself up as a wedding photographer who is more affordable. Affordability is great, but high-quality shots are better.
Great wedding shoots are actually harder than they look, which a lot of photographers realize right away. For one thing, wedding shoots can look really formulaic unless you really try hard in order to get them to have the right composition. There are lots of images that people have seen a million times in their wedding magazines and in the wedding albums of their friends. You don’t want to produce all of those same images, again and again, creating a situation in which the pictures all look the same except for the heads of the people involved.
Pictures of the happy couple getting caught in a kiss in midair are everywhere. Pictures where they’re holding hands and smiling at each other during a stroll are everywhere as well. You should try to really look at all of the different pictures of weddings in the zeitgeist, going out of the way to try to create pictures that are very different at the same time.
Obviously, some wedding shots are everywhere for a reason. Some people really do just want wedding pictures that are simple and straightforward. People are going to want shots with their families and their friends. They’re going to want some pictures that might as well be yearbook pictures. Wedding pictures are like yearbooks for a lot of people. It really is not about the art or lack thereof. It’s all about trying to make sure that people are able to keep track of all of their favorite memories, making it easier for people to relive some of the best moments of their lives.
You have to strike some kind of a balance between the art that you want to produce and the more practical images that they’re going to want you to produce. Some of your pictures can be more artistic. Some of them can be the sorts of group shots that a lot of people would take with their Polaroids back in the day. You can still play around with the lighting in order to make the product as good as possible. However, you’re still going to need to create the shots that are done for practical purposes.
There are lots of great ways to express yourself as a wedding photographer. You just have to make sure that you can do that while still making the ceremony come alive and while still making the wedding album a perfect time capsule.